Flow | Mihaly Csikszentmihalyi
“”optimal experience” have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi demonstrates the ways this positive state can be controlled, not just left to …
Civilization and Its Discontents | Sigmund Freud
This book had me think a lot about human and civilization, also made me interested in psychology even more. Civilization and Its Discontents is one of the last of Freud’s books, written in the decade before his death and first published in German in 1929. In it he states his views on the broad question …
Contagious | Jonah Berger
What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent …