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Contagious | Jonah Berger

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent …

Blink | Malcolm Gladwell

“Blink” changes the way you’ll understand every decision you make. Never again will you think about thinking the same way. How we think without thinking, about choices that seem to be made in an instant – in the blink of an eye – that actually aren’t as simple as they seem. Why are some people …

The 5 Second Rule | Mel Robbins

“Just start counting backwards to yourself: 5-4-3-2-1. The 5 Second Rule is simple. If you have an instinct to act on a goal, you must physically move within 5 seconds or your brain will kill it. The moment you feel an instinct or a desire to act on a goal or a commitment, use the …

Think and Grow Rich | Napoleon Hill

One of the most well known self-help classics”Think and Grow Rich” by Napoleon Hill. Interviewed early 19th century most successful US business men started with Andrew Carnegie, and followed by Henry Ford, and Charles M. Schwab. “17 major principles of success” and talked about “Mastermind group” for the first time. Loved a lot and learnt …

The Selfish Gene | Richard Dawkins

Adaptation and Natural Selection on every single cells on entire world including our body. This book makes me think about that we our selves as a single individual (cell) does exactly same way as the single cell he described in the book. We are trying to survive every single day accordance with “Adaptation and Natural …

Shoe Dog | Phil Knight

Phil Knight, the founder of Blue Ribbon also publicly known as Nike. Non stopping obstacles and non stopping efforts to over them. It’s just amazing how an individual can pull out from the dead bottom where no one even likes to think or talk about. And seem the journey is still flowing…TK