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Philosophy

Screw it, Let’s Do it | Richard Branson

Screw it, Let’s Do it (2006),Branson contends that it is feasible to have fun while making a ton of money. As he puts it, “I work hard and I play hard”(1). Brandson says he is honest when he tells people that there are no secrets to becoming a millionaire. He even insists that “there are …

Psychology

Civilization and Its Discontents | Sigmund Freud

This book had me think a lot about human and civilization, also made me interested in psychology even more. Civilization and Its Discontents is one of the last of Freud’s books, written in the decade before his death and first published in German in 1929. In it he states his views on the broad question …

Psychology

Contagious | Jonah Berger

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent …

TK Story

Blink | Malcolm Gladwell

“Blink” changes the way you’ll understand every decision you make. Never again will you think about thinking the same way. How we think without thinking, about choices that seem to be made in an instant – in the blink of an eye – that actually aren’t as simple as they seem. Why are some people …

Philosophy

The 5 Second Rule | Mel Robbins

“Just start counting backwards to yourself: 5-4-3-2-1. The 5 Second Rule is simple. If you have an instinct to act on a goal, you must physically move within 5 seconds or your brain will kill it. The moment you feel an instinct or a desire to act on a goal or a commitment, use the …