Jeff Bezos had this great interview quote many years ago where he said, “People always ask me what is going to change in the future. I submit that a better question is, what is not going to change?” His example, when he thought about Amazon, was that you cannot imagine a future in which Amazon customers do not want low prices, fast shipping, and a big selection. Because of that, he could afford to put all of his effort and confidence into investing in those things, knowing that they would be just as relevant 10 years from now as they are today (Housel, M. (2023). Same as Ever: A Guide to What Never Changes. Columbia Global Reports)
In a world obsessed with change and disruption, it’s easy to focus on what’s next. But sometimes, the key to thriving isn’t about predicting the future—it’s about understanding what remains constant. Amazon founder Jeff Bezos touched on this idea when he noted that while people often ask what will change in the next ten years, they rarely consider what won’t change. For Bezos, it’s easy to bet on customer preferences for low prices and fast shipping—these constants guide Amazon’s strategy and investments.
This principle doesn’t just apply to business; it’s a profound way to think about life.
The Constants in Your Life
Take a moment to reflect: What will never change about your values, aspirations, or the needs of the people around you? Consider these timeless truths:
- People will always crave connection. Whether it’s family, friends, or your community, relationships remain central to a meaningful life.
- The pursuit of health will always matter. Investing in your physical and mental well-being will never go out of style.
- Learning and growth are lifelong needs. The world may change, but curiosity and the desire to improve will always be vital.
- Contributions are fulfilling. The joy of helping others and adding value to their lives is a constant source of purpose.
Using Constants to Guide Your Life
Understanding these constants can help you prioritize where to invest your energy, just as Bezos uses constants to guide Amazon’s strategy. Here’s how you can apply this wisdom:
- Focus on relationships. Spend time nurturing bonds that matter, as human connection is a cornerstone of happiness.
- Invest in personal growth. Pursue knowledge, skills, and self-improvement. The effort you make today will serve you for a lifetime.
- Commit to timeless goals. Instead of chasing trends, anchor your life to principles like kindness, integrity, and resilience.
The Power of What Won’t Change
When you align your life around what won’t change, you gain clarity and confidence. You can invest in areas that truly matter, knowing they’ll provide enduring value. Instead of worrying about keeping up with fleeting changes, focus on these constants to build a life of meaning, purpose, and stability.
The next time you’re overwhelmed by uncertainty, ask yourself: What will always matter to me? By answering this question, you’ll find a compass to navigate life’s ever-changing seas.
